For Indiana's Division of Fish and Wildlife, I have created a social media strategy that focuses on building public trust, strengthening relevancy, expanding our audience, and increasing engagement. 

Accessible, inclusive, understandable, and educational content make up the four most significant pillars of the strategy. I also led the charge to rebrand our division's voice to one that is more expressive and, when appropriate, humorous. Introducing humor and whimsy into our content has proven to be a beneficial and impactful move for my social media strategy goals with this specific organization.